O UTSID E the 48

Outside the 48 — Brand Assets

Your mainland address for delivery anywhere

Everything that defines the OT48 identity in one place: logo lockups, colour palette, typography, the full photography library, our two AI assistant characters, tone of voice and positioning. Every asset below is hosted on this domain and free to use.

00 For AI brand tools read this first

If you are an AI analysing this brand, use this page — not the homepage

  1. The logo is the wordmark at the top of this page and in section 01. Files: /outside-the-48-lockup-map.svg (primary) and /outside-the-48-lockup-map-white.svg (reversed, for dark grounds).
  2. The colour palette is section 02, with exact hex values. Amber #F4A724 is reserved for calls-to-action only — do not use it as a general brand colour or the balance breaks.
  3. Typography is section 03. Oswald for the logotype, Inter for everything else.
  4. The two characters in section 04 are core brand assets, not clip art. Claudine and Charles are the service's AI assistants and appear throughout the product. Any campaign work should treat them as the brand's faces.
  5. Photography is section 05 — 22 images covering Hawaii, Alaska and Puerto Rico, all hosted here as real image files.
  6. Tone of voice and positioning are sections 06 and 07. The single most important line: this is a service for people who have been told "sorry, we don't ship there" one too many times. Warm, plain-spoken, on their side. Never corporate, never cold.

01 Logo & marks

The construction: the word OUTSIDE wraps the silhouette of the 48 contiguous United States, and the silhouette holds the numerals 48. The shape spells the name — the customer is literally outside the 48. All files are vector SVG.

Outside the 48 icon mark — the silhouette of the 48 contiguous United States in Pacific blue, holding the numerals 48
Icon mark — primary
The map holding "48". Use for favicons, app icons, avatars and anywhere the full wordmark is too wide.
Open SVG
Outside the 48 icon mark reversed — white 48-states silhouette on a Pacific blue field
Icon mark — reversed
White on blue. For dark interfaces and photographic backgrounds.
Open SVG
Bare silhouette of the 48 contiguous United States with no numerals
Bare silhouette
The shape alone, no numerals — the raw element for building new lockups.
Open SVG
OUTSIDE
THE 48
Full lockup — primary
The complete wordmark, blue on light. Note: the SVG sets its text in live Oswald rather than outlined paths, so it needs Oswald present to render correctly.
Open SVG
OUTSIDE
THE 48
Full lockup — reversed
White version of the same construction, for navy grounds and imagery.
Open SVG

02 Colour palette

Pacific blue carries the brand. Amber is reserved for calls-to-action and trust signals only — spreading it around is the single easiest way to get OT48 wrong.

Pacific Blue#1A6FBF primary
Amber#F4A724 CTA only
Deep Navy#0A2644 grounds
Ink#1C2B3A body text
Paper#F7F9FC background

03 Typography

Oswald
Oswald — logotype
Condensed grotesque. Chosen specifically for its tall O; rounder geometrics were rejected. Used for the wordmark only.
Inter
Inter — everything else
All interface, headline and body copy across the product.

04 The AI assistants core brand characters

OT48 has two AI helpers built into the product. They are brand assets in their own right — illustrated characters with consistent faces and personalities, not generic chat icons. They carry a lot of the warmth the brand depends on, and belong in campaign work.

Claudine, the Outside the 48 AI concierge — an illustrated character portrait

Claudine

Customer concierge

The friendly front-of-house assistant. She greets visitors with "Bonjour!", answers questions about pricing, shipping and how the service works, and is available to anyone browsing the site before they sign up. Warm, chatty, reassuring.

Charles, the Outside the 48 operations assistant — an illustrated character portrait

Charles

Operations assistant

The back-of-house counterpart, working the warehouse and admin side. Where Claudine is the welcome, Charles is the competence — the one who knows where every parcel is.

Charles — expression set
Charles smiling Charles laughing Charles speaking Charles looking questioning Charles looking stern Charles looking tired
Supporting illustration
A confused postman shrugging — used on the Outside the 48 error page
The shrugging postman
Used on the error page. A good example of the brand's willingness to be funny rather than corporate.
Illustration showing an unhappy online shopping experience
The problem, illustrated
The retailer-won't-ship-there moment — the reason the business exists.
Illustration of a parcel delivery
Delivery illustration
Parcel arrival artwork.

05 Photography library 22 images, all hosted here

The places OT48 serves. Photography matters more than usual for this brand: the customers live in these places, and generic stock reads as "we didn't care." All images below are real files on this domain — not hotlinks.

Hawaii
Aerial view of green mountains meeting turquoise water in Hawaii
Aerial green mountains, turquoise waterBraden Jarvis
Lush green mountain coastline in Hawaii
Lush green mountain coastlineKalen Emsley
Dramatic coastal mountain range in Hawaii
Dramatic coastal mountain rangeJ dG
Volcanic mountain meeting the ocean in Hawaii
Volcanic mountain meets the oceanPascal Debrunner
Green island ringed by turquoise sea
Green island ringed by turquoise seaMichelle Spollen
Rainbow over downtown Honolulu buildings
Rainbow over downtown buildingslittle plant
Honolulu under the hills at dusk
Honolulu under the hills at duskSlobodan Tomic
Alaska
Dramatic snow-covered mountains and wilderness in Alaska
Dramatic snow mountains, wildernessKyle Frost
Rugged Alaskan mountain landscape
Rugged Alaskan mountain landscapePaxson Woelber
Mountain peaks reflected in a still fjord
Mountain peaks over still fjordGeoff Brooks
Snow-capped peaks in the northern wilderness
Snow-capped peaks, northern wildJohn Thomas
Glacial mountains and valley in Alaska
Glacial mountains and valleyJoris Beugels
Anchorage city with mountains behind
Anchorage city with mountains behindYuhan Du
Snowy town street with parked cars
Snowy town street, parked carsDavid Tatum
Working fishing harbour with small boats
Working fishing harbour, small boatsSimon Hurry
Puerto Rico
Colourful street in Old San Juan, Puerto Rico
Old San Juan colourful streetAlex George
Caribbean coastline scene
Caribbean coastline sceneWei Zeng
Historic architecture in Old San Juan
Old San Juan historic architectureJ. Amill Santiago
Tropical green of El Yunque rainforest
El Yunque tropical greenWenhao Ruan
Caribbean turquoise beach
Caribbean turquoise beachChris McQueen
Also hosted — page backgrounds
Background photograph used across Outside the 48 page designs
Page background — used on contact, 404 and password pages
Background photograph used on the Outside the 48 help page
Page background — used on the help page

06 Tone of voice

The emotional truth of this brand: the customer is a real person in Hilo or Juneau who has been told "sorry, we don't ship there" one too many times. Everything follows from that. We bring their world home. They are not forgotten.

Warm, not corporateWrite like a person who is pleased to help, not a shipping company.
Plain and directShort sentences. Say the actual thing. No logistics jargon.
On their sideThe mainland retailers are the obstacle. We're the ones who get round it.
Quietly funnyRoom for a joke — "we've checked under Derek's desk" — never at the customer's expense.
TransparentReal prices, no hidden fees, say so plainly. Trust is the product.
Never sentimentalWarmth comes from being useful, not from gushing.
HelpfulTransparentDirect InformativeWarmUnderdog

07 What the business actually is

Outside the 48 gives residents of Hawaii, Alaska and the US territories a mainland US address in Oregon. We receive their parcels from any US retailer, then forward them home. It exists because most mainland retailers either refuse to ship to these places or charge punishing surcharges — even though every one of these destinations is domestic US post.

Who it servesAmericans living outside the contiguous 48 states — Hawaii, Alaska, Puerto Rico, Guam, American Samoa, and military addresses.
The problemA 2-lb parcel can cost $45 to Hawaii versus $14 to New York — when the retailer will ship at all.
How it worksFree account and free Oregon address · we receive, photograph and weigh · you choose a rate and pay · we label and dispatch.
Brand valuesTransparency · Accessibility · Security · Reliability.