🔤 Logo Lab 4 — finding the tall-O typeface

Same word, seven faces. The O is the tell: round (Montserrat) vs tall.   🏠 Hub · Lab 1 · Lab 2 · Lab 3 · Lab 4 · 🎨 Theme

Pick the face — watch the "O"

Montserrat current — too round
OUTSIDE the 48
Geometric — the O is a near-perfect circle. This is the roundness you flagged.
Oswald my pick
OUTSIDE the 48
Tall, gently condensed O · confident and very legible, with a little warmth. The classic "athletic/editorial" workhorse — scales beautifully and never looks generic.
Fjalla One strong alt — most character
OUTSIDE the 48
Tall O, sturdy, a touch of grit. More personality than Oswald — reads "plucky and dependable," which is very on-brand.
Archivo
OUTSIDE the 48
Grotesque — taller, slightly squared O. Modern and neutral; less character than Fjalla, more flexible as a wider type system.
Saira Condensed
OUTSIDE the 48
Tall and narrow, contemporary tech feel. Cooler than Oswald/Fjalla — clean but a little less warm.
Barlow Condensed
OUTSIDE the 48
Tall O, friendly and rounded terminals. Softer/warmer than Saira; a nice middle ground.
Anton probably too heavy
OUTSIDE the 48
Very tall, very heavy, very condensed. Maximum impact but quite shouty — likely too much for "warm."

The Lab-3 construction, rebuilt in Oswald — kerning evened, box shrunk & fragile

Your three fixes applied: O–U opened up, D–E tightened, and the box made small & light (3px stroke) like your original. Proportions still tunable once you've chosen the face.

O UTSID E the 48

Built blind (screenshot tool still down). My recommendation: Oswald for the safe, confident pick — or Fjalla One if you want more character. Tell me which O you like and I'll lock the typeface, then perfect the kerning + box in that face.