Left two: smaller "48" / bigger map, so it breathes — one centred, one nudged. Right two: amber "48" bigger than the map, bursting its own borders (very on-brand — "outside").
1 · smaller, centred room all around
2 · same, nudged left sits over the heartland
3 · amber, just bigger edges break the border
4 · amber, bigger still fully bursting out
My read: 1 & 2 are calm, confident, favicon-safe — the map clearly frames the number. 3 & 4 are louder and tell the "breaking out" story literally (the 48 won't be contained) — but the amber-on-blue can buzz, and at small sizes the overflow gets clipped or muddy. 1 or 2 for the working mark; 3 as a bold hero/marketing version. Nudged-left (2) has a nice off-centre energy.
YOUR STRAPLINE — under Concept 4
"Outside the 48? We know you're in America."
The mark + your line. The strapline does the reassurance the geography can't — it says you belong, out loud.
Outside the 48? We know you're in America.
Read: The line is doing real work — it flips "outside" from excluded to still one of us. Worth testing variants: "Outside the 48 — still 100% American," or "America doesn't end at the 48." Strapline copy is a quick, cheap thing to iterate once you've picked the mark.